Privacy Policy

Last updated: September 7, 2025

Effective date: September 7, 2025

1. Introduction

Top10Baby.com ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

By using our website, you consent to the data practices described in this Privacy Policy. If you do not agree with the practices described in this policy, please do not use our website.

2. Information We Collect

Personal Information

We may collect personal information that you provide directly to us, including:

  • Name and email address when you contact us
  • Newsletter subscription information
  • Comments or reviews you submit
  • Feedback and correspondence

Automatically Collected Information

When you visit our website, we automatically collect certain information:

  • IP address and approximate location
  • Browser type and version
  • Operating system
  • Pages viewed and time spent on pages
  • Referring website and search terms
  • Device information (mobile, tablet, desktop)

Third-Party Analytics

We use Google Analytics to understand how visitors interact with our website. Google Analytics collects anonymous usage data and provides insights about website performance and user behavior.

3. How We Use Your Information

We use the information we collect for the following purposes:

Website Operations

  • Provide, maintain, and improve our website and services
  • Process and respond to your inquiries and requests
  • Send newsletters and updates (with your consent)
  • Detect, prevent, and address technical issues

Content and Personalization

  • Analyze website usage to improve content and user experience
  • Customize content based on your interests and preferences
  • Develop new features and services

Legal Compliance

  • Comply with applicable laws and regulations
  • Protect the rights, property, and safety of our users
  • Enforce our Terms and Conditions

4. Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect and track information about your use of our website.

Types of Cookies We Use

  • Essential Cookies: Necessary for the website to function properly
  • Analytics Cookies: Help us understand how visitors use our website
  • Functional Cookies: Remember your preferences and settings
  • Advertising Cookies: Used to show relevant advertisements and track effectiveness

Managing Cookies

You can control cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website. Most browsers allow you to:

  • View and delete cookies
  • Block third-party cookies
  • Block all cookies
  • Get warnings before cookies are stored

5. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to outside parties except in the following circumstances:

Service Providers

We may share information with trusted third-party service providers who assist us in operating our website, conducting business, or servicing you, including:

  • Website hosting and maintenance services
  • Email marketing platforms
  • Analytics services (Google Analytics)
  • Content delivery networks

Legal Requirements

We may disclose your information when required by law or to:

  • Comply with legal process or government requests
  • Protect our rights, property, or safety
  • Enforce our Terms and Conditions
  • Investigate potential violations

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction. We will notify you of any such change in ownership.

6. Affiliate Links and Advertising

Our website contains affiliate links to third-party retailers. When you click these links and make purchases, we may receive a commission. This does not affect the price you pay or influence our reviews.

We may also display advertising through third-party ad networks. These advertisers may use cookies and tracking technologies to serve relevant ads based on your browsing behavior.

7. Data Security

We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • SSL encryption for data transmission
  • Secure hosting infrastructure
  • Regular security assessments
  • Access controls and authentication
  • Data backup and recovery procedures

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Children's Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided personal information, please contact us immediately.

While our content focuses on baby and toddler products, it is intended for parents, caregivers, and adults making purchasing decisions.

9. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

Access and Portability

  • Request access to your personal information
  • Receive a copy of your data in a portable format

Correction and Updates

  • Request correction of inaccurate information
  • Update your contact preferences

Deletion and Restriction

  • Request deletion of your personal information
  • Restrict or object to certain processing activities

To exercise these rights, please contact us using the information provided below. We will respond to your request within a reasonable timeframe.

10. International Data Transfers

Our website is hosted and operated in the United States. If you are accessing our website from outside the United States, your information may be transferred to, stored, and processed in the United States.

By using our website, you consent to the transfer of your information to the United States and other countries that may have different privacy laws than your jurisdiction.

11. Third-Party Websites

Our website contains links to third-party websites, including retailer sites, manufacturer pages, and social media platforms. We are not responsible for the privacy practices or content of these external sites.

We encourage you to review the privacy policies of any third-party sites you visit. This Privacy Policy applies only to Top10Baby.com.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. When we make changes, we will:

  • Update the "Last Updated" date at the top of this policy
  • Post the revised policy on our website
  • Notify users of material changes through email or website notices

Your continued use of our website after changes are posted constitutes acceptance of the updated Privacy Policy.

13. California Privacy Rights

California residents have additional privacy rights under the California Consumer Privacy Act (CCPA), including:

  • Right to know what personal information is collected
  • Right to delete personal information
  • Right to opt-out of the sale of personal information
  • Right to non-discriminatory treatment

Note: We do not sell personal information as defined by the CCPA.

14. Contact Us

If you have questions about this Privacy Policy, want to exercise your privacy rights, or need assistance with privacy-related matters, please contact us:

  • Through our contact page
  • Email: privacy@top10baby.com
  • Subject line: "Privacy Policy Inquiry"

We commit to responding to privacy inquiries within 30 days of receipt.